Category: Web Design
The golden rule in any tender process is: information plus communication. For clients, this is crucial to selecting the best agency for the job. For designers it helps to ensure the most accurate quote. Even if you’re about to start a project, following this principle could mean the difference between smooth, successful delivery and a headache for client and designer alike.
Given the right information, a web design agency can determine exactly what’s required. Naturally, things may change during a website design project, but the more info given, the more likely an accurate fixed quote can be provided.
Similarly, good communication ensures that both parties understand what the goals are. For example, if you’re a client looking for video capability or a forum, make sure the web design agency knows this. It might take more work than you think.
For clients and designers it helps to have a checklist:
The basics:
A bullet list of required web pages (from home to every product page)
A design brief. Is a new logo required? Do any style templates exist already? Is there a specific requirement for colours/logo/navigation?
How concrete are the ideas/pages? Does the client expect to change the pages required during the project? Are they looking for additional consultancy?
How do the client’s requirements fit with a designer’s current portfolio is there some crossover? Does the client like any particular style? Can the client provide a series of links to sites they like?
Is the domain name already registered? If not, whose responsibility is it, and who is responsible for hosting?
Does the domain need transferred?
Functions, format and content
Who will source the images? A mistake that many clients make is assuming that web designers will always supply images for the site.
What about text and other content?
If the client needs blogs, video functionality, a secure database, a shopping cart or any other special feature, this needs to be noted.
Is any advanced SEO needed? Such as link exchange, content generation etc.
Timeline and changes to plan:
– Work out a series of key delivery dates for draft design ideas, beta website and launch.
– Similarly, the client should provide dates for providing content, confirming designs etc.
– To avoid any bad feelings (or worse) further down the line, it should be made clear what the costs are (whether by hourly rate or similar) for amendments and changes to the brief.
Ongoing:
Does the client need frequent updates?
If so, does the client need training in how to operate the host account/CMS?
What about regular SEO reviews (such as adword campaign monitoring) and website analytics?
Who’s responsible for security updates or updates to the hosting software etc.
A few extra details:
If you’re a client, it’s worth remembering a few additional points:
All browsers display sites differently. There is no site on the web that displays the same in all browsers.
Designs look different on screen than they do on printed paper.
Every site should be accessible this is not only important from a usability and navigation point of view, but it’s a legal requirement to ensure that your site can be used by people with disabilities such as visual impairment.
This list is by no means final, and different sites require different approaches. However, after hundreds of tenders and successful project deliveries over the last fifteen years, OBS-Group has learned that following these steps can result in a far more accurate quote, not to mention a better website in the long run.
Before the Internet existed, the only way people could make socialise was through collective gatherings and face to face exchanges. Things have changed though. With the emergence of social network sites such as Facebook, Twitter, Myspace, Bebo and so forth, people can now keep in touch with friends and family all around the world. In fact, it is now more common to new people online than in real life (this is predominantly within teenagers and young adults who have catapulted social network sites into the dominate force they are today).
Likewise, the days of instantaneously planning week nights and weekend outings are also lessening. If the weather isnt looking to good, individuals would preferably opted to stay indoors and log on to their favourite social network site (mine is Facebook). Now to clear things up, people do still frequently go out with family, friends and colleague, but at the same time, people do spending a great deal of time online (unlike in previously).
I think there are a few reasons for this. One could be that fact that it is easy to talk online. People only see the words you write, so youre free to express yourself more clearly without the worry of tone and facial expressions present in real life interactions. Most of the social networking web design revolves around this idea. Another reason could be that people are not as open to meeting new people in the flesh any more. Walking up to a complete stranger is still very challenging even for the most confident individual. This becomes doubly hard when its a person youre attracted to; thus, people find it much easier to introduce themselves online, where the only bad thing that can happen is the person not replying back.
However, cynics claim that people should stop logging into Facebook, Twitter etc and start going out and meeting real people more. Their argument is that, social network junkies are ruining their communications skills by staying indoors and neglecting face to face interactions. On the other hand, with everyone so busy with work, family and relationships, it much easier to communicate online than wait weeks for people to have an opening in their schedules.
A more practical concern is the dependency factor that social networks seem to have. Once you start, it can be very difficult to stop. I guess website designers have done a good job in creating web design in such way that provides you an electronic life. In fact, sites like Facebook do not even allow you delete your profile. The only option you have is to deactivate your account, but at anytime, you can always reactivate it. This means serious social network users can easily fall back into the habit of staying online for hours on end.
In my opinion, social networking sites are a good medium of keeping in touch with friends and family. However, these sites can sometimes be an obstruction. Individuals, who stay on social network sites, may fail to build important interpersonal skills, as well as, seriously affect their concentration span in some cases. If you are a social network user, please use them with a degree of restraint and self-control.
Do you agree or disagree? What is your personal view on social networking sites? Tell me what you think and please include any information you feel I have left out.
For copy writing web site content needs some intellect and in-depth knowledge of subject to understand the type of customers business or services. The reason is that when you write content for your website, you dont just have to look your local or national market but you need to consider global market. Therefore it is very essential that your web site content should convey the right message to your potential customers globally.
While preparing content for any website, information in all page are equally important, but when it comes to Company Profile or About Us page then it require more attention.
Why Company Profile is Important in Your Website?
There are various reasons that depicts importance of copywriting effective company profile for your website as under:
On the internet, people visit your web site from different part of country in the world. It is possible that your company may known to local or national level [within your state or country] but not known globally. In such case your company profile can give information about your company and type of business.
You can build strong impression on people by writing efficient company profile or about us page. A great company profile can attract the right customers or supporters for a business.
While buying or selling anything from shop or mall, people can check everything personally but in case of online shopping or online businesses, one has to check the reliability of the company. By providing reliable information such as establishment, location, infrastructure, quality etc you can win trust of net users in your company / products or services.
How to Write Effective Company Profile?
While preparing company profile page you need to write very consciously each details about our company. The main points for any business company profile are as under:
Introduction about Your Company
First of all you have to present information about your company such as name of your company with year of establishment, location [also mention name of the country located in]. Also mention type of business or service mainly associated with.
Establishment and Location
Write year of companys establishment. If you have more than one group and at different location then you can mention separate details for each group with year of establishment and location [only name of city].
Company History
You can write short information about your companys history such as how you have made growth of your company since establishment.
Directors / Promoters / Proprietors
You can write name of all Directors / Promoters / Proprietors with their qualifications, experience and expertise in their fields.
Mission of Company
Write mission of the company that includes short description such as ethics, quality etc [based on value, quality, customer services etc]. The mission statement must be an effective statement as it makes more impression on people mind.
Vision of Company
The vision of your company includes statement about what your company wants to do in future. Like mission statement your vision statement also need use of strong and effective words to get trust of your potential customers.
Infrastructure
Write about your companys infrastructure that includes information about office building, factory, communication facility, transportation facility, latest instruments and machineries available in the company.
Main Business / Services
Information about your main products / services for example web design, SEO, internet marketing services, multimedia, email marketing, flash design, search engine marketing, logo design etc.
Marketing Network
Information about your companys marketing network such as number of branches, regional offices, dealers, retailers etc.
Research and Development
Detail about your research and development unit. How constantly they work for improving product quality.
Quality Assurance
The information about quality control unit; how they work to provide quality products. You can also mention certification details for your product such as ISO 9001 etc
Clientele
You can give list of your existing customers to build trust of potential customers and make them assurance to associate with your company without any doubts.
Customer Services
You can get trust of people by assuring them that you provide best services in your industry; good after sales services make very much impact on buyers mind.
Things to remember
It is necessary to remember that your company profile should convey messages in short and simple language that anyone can understand it easily.
You should also try to avoid long description for any subject as people on net have no time to read such long details. You can give more information later while they contact you.
The main strength of writing good company profile is that it makes strong impression in your customers mind by communicating with them in a way that leads them to value and trust your company or brand or service. As a result you will get long-term benefits for your business.
If you are looking for an effective company profile writing or preparing search engine friendly copy writing for your website, contact web designing company in India which also offers SEO services including SEO Copy Writing. Contact at
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