Category: Web Design
HTML Emails are arguably the most effective of all email marketing designs. Theyre eye catching, engaging and flexible. They provide you with a variety of opportunities to promote your business and achieve email marketing success. However, there are many pitfalls to be aware of when designing HTML Emails. In this article well highlight some of these and give you a few tips to help you design effective email campaigns.
Back to the old school
Theres no point denying it HTML Email design is Old School web design. This means no Stylesheets, JavaScript or Flash, they just wont work consistently across the wide and varied range of email clients.
When it comes to layout its back to a basic table-based structure, which may, to some web designers seem like committing web standards blasphemy. However, when you take into account the number of email clients that either remove or pay no attention to CSS it becomes quite clear going back to basics is the only way to guarantee your email looks the same regardless of which email client is displaying it.
We have found when designing table based layouts using merged cells (indicated by colspan and rowspan in your code), some email clients, especially Lotus Notes will usually distort any layout with merged cells. Instead, using nested tables will work more consistently than merged cells. For example, a two column layout could consist of a base layer of one table with two columns with other tables inserted into each column to give you space to enter your content.
Looking Good
A great deal of formatting can be done using Inline Styles small snippets of CSS code inserted into either a containing table cell (<td>), in paragraph tags (<p>) or span tags (<span>)
Below is an example of an inline style insert into a table cell tag:
<td width=”400″ align=”left” valign=”top” style=”color:#000000; font-family:Arial, Helvetica, sans-serif; font-size:11px;”>
This style would then apply to the text contents of that table cell. Other standard HTML formatting tags such as <strong>, <em>, <font> etc can be used as well to vary the formatting on top of this base style.
When deciding on a font for your email its always best to stick to a font that most, if not all, of your readers will have. Common fonts such as Arial, Verdana, Tahoma, Times New Roman and Georgia should be fine. If youre willing to take the risk of a slightly lesser-known font its good practice to specify a set of backup font faces in your inline style eg.
<td style=” Lucida Console, Arial, Helvetica, sans-serif; “>
If a computer does not have a certain font it will look to the next in the list to see if it has that one.
Time Warp
When we first got our hands on Microsoft Outlook 2007 we were a bit taken aback with what Microsoft had created, not only locking it down to use only the Word HTML rendering engine (Outlook 2003 will let you choose between normal HTML and Word rendering) but also support for background images had been removed, which meant a real step back with what you can and cant do to keep your emails looking good.
To ensure the most consistent display across the majority of email clients, we took the decision to not include background images in our designs (unless otherwise specified by the customer), and weve come up with a few little tricks along the way to help us keep our designs looking top notch. The main thing to remember is HTML text should only appear on a solid background colour (which you can set in a table cell). There should be no gradients or any other fancy effects behind actual text, unless you plan to include that text in an image.
The final few things…
There are hundreds of elements to take into consideration when designing a HTML email. These are just a few of the most important things to consider:
Create a plain text version of your email to send alongside the HTML version for those who prefer it and for mobile devices and email clients that only accept text only email.
Keep the width of your email between 600-650px to ensure readability for the maximum amount of email clients.
Assign an alt tag to each image so if readers have the images turned off they should see some sort of useful information to assure them the email is legitimate.
Always set height and width attributes on images in your HTML design. Some email clients like Outlook 2003 and 2007 will suppress images in the inbox. Failing to put a height and width will result in your deign be distorted by the security message that is inserted by the email client into the image space.
Use images at the size they are meant to be rather than resizing them with HTML some email clients will ignore the HTML resize and just display the image at its original size.
Whatever you choose to do with your email marketing designs, the most important thing is to test, test and test again. You should always proof your email into the major email clients to ensure its rendering correctly and ask a proof group to check for spellings or design issues too. However, just because there are limitations to HTML email design it doesnt mean you cant be creative or push the boundaries to see what impacts on delivery, open and click through rates. Remember the aim of any email is to achieve your goal and sometimes being safe with your design isnt the best option.
Google ads are integrated into millions of websites around the world. And while Google AdSense can be a sustainable source of income for many web publishers, the fact is, AdSense will not work for all websites.
A lot of people believe that as long as you get good traffic to your website, you can always make money with advertising. Unfortunately, this is not always the case. There are countless websites that achieve high traffic but fail to generate significant advertising revenue or product sales.
Although virtually any website that attracts visitors can benefit from Google AdSense, some websites are better than others at generating revenue with AdSense. The best websites for Google AdSense have these characteristics:
* Well trafficked
* Well designed for the user experience
* Highly targeted to specific categories, interests and keywords
* Raise user interest in products and services related to the website content
High Traffic
The best websites for Google AdSense generate decent traffic. The more people coming to your site, the more ad impressions and clicks you will receive. So youll have to generate enough traffic to achieve your revenue target for impressions and clicks.
Good User Experience
The best websites for Google AdSense are well designed with the user experience in mind. Some websites manage to get high traffic despite very poor web design. That is a testament to the quality of their content; however, poor website design will likely destroy any chances of making ad revenue. Google ads dont blend well with a poorly laid out website and are more likely to be ignored. So keep the user experience in mind and always adhere to sound principles of web design and search engine optimization.
Targeted Content
The best websites for Google AdSense contain content that is specifically targeted to a category of interest and uses keywords that stay relevant to that category. Keep in mind, Google AdSense does its best to place ads on your website that are relevant to your websites content. The more your website content drifts to a variety of topics and uses keywords from all kinds of categories of interest, the more difficult it is for Google to match ads to your website content. And the less relevant your ads, the less users will click on your ads, and the less money you will make. So try if possible to maintain a consistent theme throughout your website and use consistent keywords.
Raise Interest in Advertised Products & Services
Fourthly, the best websites for Google AdSense enlighten users to good information and make them eager to find out more about the products and services related to the content. This last point is the most commonly missed by publishers. You dont want your visitors to simply come to your website, get the information they need, and leave. Sure, you want to get them good information so that they value your website. But your content must also leave them eager to discover more, which hopefully your Google ads will provide them. Naturally, this is dependent on the type of content your offer, and unfortunately some types of content, while perfectly legitimate and valuable, dont lend themselves well to the products and services being offered in Google ads.
So if you want to get the most out of Google AdSense, follow these simple rules and start earning revenue with Google AdSense.
You have lots of motives for you to create a website. You may want to disburden the function of your organizations clients by creating them a portal where they can get all the latest news they need on the company, you may have begun dealing in affiliate marketing or you could have a central point for all the results connected to your group of schools. The reasons are just so many. All in all, whatever the reason, Create a website is the main step into having that online kind of office.
Website creation can be done in several ways. You may create a website through a template-based online website builder or have one custom made. A website builder is a tool that allows the building of websites without manual code editing therefore it gives you an easy time as you build a website. There are two categories for website builders. One is the online proprietary tools that are provided by the web hosting companies. Another one is software that runs on a computer creating pages offline then later publishes the pages on any host.
A template-based online website builder is a complete website creation toolwebsite building engine that provides all that you desire in order to build a website. This is an useful way to build a website as it is completed in minutes and you will have a website in such a short time as it is hassle-free. Your website will be up and running in the internet in nano seconds.
There are lots of benefits of using a template-based online website builder to build a website. Read on and you will find out more.
First of all, by using this website builder to build a website, you are absolutely certain that the time used will be super short that you will be amazed at your quick hassle-free progress. They are very easy to use and no experience needed. With the use of a template-based website builder, you will have technical assistance as you are going to be provided with tutorial videos and help files. Thus, if you are a beginner and you planned to build your own website by yourself without others, then having a template is so much perfect. You have everything with you.
Usually these template based website builders deal in drag and drop premise that make creating a website an easy task.Having a template based web design offers you the skill to differentiate it from the actual content of the webpage and therefore the content can be edited without affecting the general layout of your website. This formula is also good for you as the content of your website is stored separately from the layout.
If you just started this and you are looking for an easy way to have your website, ensure that you use a template based online website booster and you will have your website live on the internet in no time. This technique of making yourself a website is excellent and you are definitely gonna love it.
Web Designing in Salem, Web Designers in Salem, Software Company in Salem
A website design and Development Company in Salem, Tamilnadu which offers various types of website development & website designing services according to our customer’s requirements. Our main focus is maintain quality work, speed up work without any error or bugs and make happy our clients and gives them 100% satisfaction by our services.
Affordable Website Designing
We have wide range of experience in website design and development. We have completed many projects successfully!. We have developed lots of website applications in various business concepts.
We provides solutions for e-commerce websites, payment integrations, google-map and other API based solutions, Membership Management, social networking websites, interactive photo gallery, FAQs system, Lead management applications, Property or Business listings with Google-Map Product listing and comparisons, simple static html or xhtml web pages, article or blog management system, custom content management system – CMS, Tours and Travel websites, Job portals, B2B and B2C applications, Restaurant websites developments.
We provide customized solutions according to our client’s requirements by using latest technologies like PHP, iPhone and also we are using many other website tools, with appealing design and normalized database.
We provide various web services such as,
Customer relationship management
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For webpages design we use the following
HTML, DHTML, JavaScript, VBScript, Jquery, PHP, Adobe Photoshop, Macromedia FlashMX
UI Design
Our talented UI designers provide the simple and elegant design as per your business objective while ensuring usability across diverse sets of users. Our UI design methods implements the best practices of user interface design.
Our UI design process:
User Research -> Usability Testing -> Interaction Design -> Information Architecture -> Visual Design
Flash Web Design
Flash Web Design is not only visually appealing but also provides a lot better interactive experience to end user. And we develops best in class flash website designs, flash animations, product demos, flash intros and flash banners for its global clientele. These interactive web components have great potential of converting visitors to customers.
Following are the advantages of Flash Websites:
Interactive Multimedia Outlook
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Embedded Fonts
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Flash Presentation / Multimedia Presentation
Flash Presentation/Multimedia Presentation is known to be an effective tool for promoting, educating and entertaining. It’s no wonder that many businesses large or small want to use it for a variety of reasons. It does wonder for one’s company image. “A survey conducted by Business Research Group found that the businesses, those were developing multimedia applications most often used them for presentations.”
Where it can be used
Sales Presentation
Product Releases
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To Educate Clients
Communication
PSD To HTML Conversion
We offers high quality PSD to HTML conversion solutions. We work meticulously and consistently for converting PSD to HTML by fulfilling your requirements and delivering the best. Our professional web programmers deliver professional and on-time work.
PSD to XHTML services are very high in demand these days. We accept designs in any format (PSD, AI, PNG, JPEG, etc) and convert it to HTML/CSS markup. Our professionals can resolve any problem that you might encounter during the life cycle of PSD to XHTML conversion project.
Convert PSD To HTML/CSS at competitive Rates
We develop hand-coded clean html markup and table-less layouts. Our code is well-structured and clearly stated. The code is readable, search engine optimized and semantically organized. Our code is W3C validated and 100% hand coded.
We convert your designs into high quality, cross-browser compatible, valid HTML markup. Our team of professionals is well-experienced in handling projects. We aim to deliver highest quality PSD to HTML conversion as per the designs provided, within minimum time and at affordable rates.
Benefits of our PSD To HTML Conversion Services
Faster page rendering in modern web browsers.
Transition to more advanced technology.
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All browsers compatible.
W3C Compatibility
We can create any of the image formats like PSD into HTML and CSS codes that perfectly stand to the measures of W3C. Our work is keenly surveilled under the most talented and experienced designers in the industry.
Universal Accessible
Whether be Internet Explorer, Mozilla Firefox, Opera, or any other browser; our HTML webpage works well with every browser.
Quality Output
We take care that the web pages is accessible and better visible in all kinds of monitors having different screen resolutions!
Fast Loading
Along with clean conversions, web pages are light weighted. Fast loading pages make things convenient for visitors.
Tableless
We hand code web-pages with DIV-based and CSS markup. Our HTML Coders are specialized in creating table less web pages keeping content separated from the presentations.
SEO Semantic Coding
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The growth witnessed by the online market is far greater than the growth in traditional retail market.We are shopping online as never before.The economy in general is also showing signs of recovery.Growing competition will be one of the main factors to consider.Ecommerce is fast becoming the key to long term growth and sustainability of a business.As more retailers venture online for the first time with great Ecommerce design, the competition set to increase further,this indication is showing very heavily in London especially.
1. M-commerce
Mobile commerce will witness one of the highest growths in the coming year.Web design companies in London have predicted that the launch of innovative tools and third party applications will provide consumers with an even greater choice and features.The number of mobile internet users will continue to grow exponentially.Use of hand-held and mobile devices for shopping will continue to increase.Major brands will invest heavily to offer new and improved services over mobile platform.
2. Social commerce
Social commerce is a subset of electronic commerce that involves using social media, online media that supports social interaction and user contributions, to assist in the online buying and selling of products and services.Social networking will be integrated further into e-commerce. Research into consumer behavior patterns in 2009 has already shown the positive impact of peer reviews on purchase decision of customers. Peer reviews, ratings and other forms of user generated content will continue to influence conversions. Ecommerce websites will take steps to integrate social networking with customers shopping experience.The use of social networking tools such as tweet this’ or ‘post link to Face book has been widespread in 2009 and will be further improved in the coming year.User-generated content will play an increasingly important role in e-commerce.Brands will work on integrating social media into the online shopping experience as a tool to increase customer loyalty.
3. Videos and Streaming Media
2010 will continue to see an increase in the use of video.Video commerce will be integrated further into the online shopping experience.Customer expectations will increase and brands will respond accordingly.Internet TV as well as use of general multimedia content will continue to grow rapidly. The use of interactive videos to promote product as well as offer general information will offer an engaging online experience to users.Advertisement at the start of most you tube videos has seen to become very lucrative in the advertising world with hundreds of thousand or even millions tuning in.
4. Personalization
Personalized services will remain popular. Due to the ever increasing role of e-commerce in the day to day lives of consumers, businesses will focus on delivering personalized service to customers.Websites will offer a more personalized user experience to shoppers.Web design London predict that websites and portals will deliver tailored content and options to customers in order to offer a more enriching and faster shopping experience.
5. Increased online presence for small business
2010 will see a rapid increase in online presence of SME’s and small businesses.The last couple of years have clearly shown that businesses with a strong online presence in their market have continued to do well in spite of volatile economic conditions.An increasing number of smaller businesses will invest time and effort to build a strong online profile on search engines and social media networks.
Web design companies in London will always advise you to do the right thing by your new ecommerce web design.Ecommerce design London always has top companies such as a dream creation that would give a-z consultation before starting your project.